Green Business is about enterprise that considers its actions and effects so as to protect and improve the environment. It is about direct innovation to produce green products or modify existing behavior to be more environmentally friendly. Of course we could all make minor changes and still be bad for the planet so there has to be some benchmark of the changes required versus the changes made if we really want to fly the green flag. Still small changes by large corporations may have way more impact than big changes by small companies. So a balanced view is essential.
The main sectors in Green Business are:
The goal is to change to a sustainable way of living. That requires a change from the use of fossil fuels that have taken millions of years to produce and can never be restored, to fuels that have a very short production cycle. It means ensuring that what we take, we put back. Producing products that cannot be re-cycled is un-sustainable so recycling and waste management is a key areas to green business.
We all have a need to travel about for work, business, pleasure or whatever. Yet travel is one of the most wasteful areas of human activity when it comes to energy, causing much unnecessary pollution. The change to Green Transport is vital and a major opportunity for invention and application of ingenuity.
Eco-building is another major area where energy saving and recycling need to improve. It is possible that homes and buildings can become energy self-sufficient and recycling of water and waste could make them carbon neutral. The material that we use to build need also to be sustainable and the production processes environmentally friendly.
With an ever growing world population, food production is always going to be a big challenge. How to feed the world whilst maintaining green standards is an enormous challenge. This allied to the management of the field, forests and natural environment is the biggest challenge to green business.
All of this gives the green investor a wealth of opportunities to participate in financing worthwhile business whilst reaping the rewards of not only sustainable profits but protecting the planet we all live on.